

Mass media is an extremely powerful force in molding the minds of people today. The types of news we prescribe ourselves to will inevitably affect our views and even influence our mindsets about certain issues. Based on the cultivation theory, the influence by the media is a gradual one in the sense that our perceptions of various issues alters with increased frequency of the information we take in. The great amount of mass media that we are consuming, especially through the development of new communication technologies (NCT), has probably accelerated the influence it has on us.
Furthermore, through NCT, barriers of time, space and limited resources can be eliminated. People can watch these shows on the Internet or download them from various websites. There have also been other systems, such as the Hub Station from Starhub, to record the indicated shows the user desires. Now, people wouldn't need to rush home to watch the show, but can finish what they want to do outside before enjoying the recorded show when they return home. Or, they can gather any information they desire from Wi-fi or surf the Internet from their mobile phones. Thus, more of mass media and new media are consumed by people because they are not restrained by time or location.
An especially prominent aspect the media has changed in the masses' mindset is the definition of beautiful people. What makes a person beautiful? More often than not a slim, slender lady with perfect teeth, flawless skin, luscious hair and bedroom eyes, or a guy with a strong jaw line and sharp noses is depicted as beautiful like those in the pictures above. It is rare that people with messy hair, bad complexion (like the one below) are called beautiful in the mainstream media. They may even be associated with bad mannerism and portrayed as ugly or crooks in the mass media. These images strengthen the stereotypes in the society and causes people to judge others more by their outlook than through their personalities.

Many have tried to diet to attain the "perfect figure". Some have even gone to the extreme, becoming bulimic or anorexic in the process, while some have turned to cosmetic surgery to attain their ideal features.
Reality TV and long running programs like Miss Universe have been feeding the society this notion too. Through their good looks, they are able to win a scholarship for further studies, and become ambassadors of world peace. Are only beautiful people allowed to be ambassadors of world peace and AIDS especially when they are not even related to it in the first place? Probably, they are stepping on the title of Miss Universe to garner more attention about it within the communities. However, i think the feasibility of this project is very small, because Miss Universe is more well known as a beauty contest than a search for ambassadors for AIDS prevention, which is a role the crowned Miss Universe has to take on as stated in their website:
"Miss Universe uses her title to champion HIV/AIDS prevention, particularly among adolescents. During her reign, Miss Universe will work with the Latino Commission on AIDS, Gay Men's Health Crisis (GMHC) and Youth AIDS/PSI among other organizations."
America's Next Top Model (ANTM) has been so successful that it is now in its 13th cycle and running in more than 100 countries. Although the show's contestants comprises mostly of ordinary people of different backgrounds from all walks of life, most of the winners are small sized and fit the stereotype of a model. Plus sized girls are rarely in the show and even rarer do they win. Even the first plus-sized winner - Whitney Thomson- in ANTM is not considered that plus sized in the normal society.

In the picture below, Miss Thomson is seated on the extreme right.

Below are pictures of past ANTM winners and as you can see, most of them are slim, some of them too skinny.


Below, is Yoanna House, winner of ANTM season 2.
Although she was always interested in fashion and wanted to be a model, she was overweight. She only auctioned for ANTM after losing 45 pounds, and went on to win. Imagine, if she didn't lose that 45 pounds, do you think she'll even have chance at a shot of being on ANTM? I highly doubt so.

However, there are still a few plus sized people who have made it in the mass media and changed the depiction of beautiful people. Queen Latifah is a good example of one who has made it big in the entertainment industry despite them being plus sized. Her works has earned her many awards and nominations, such as the Golden Globe award, Grammy award, and Emmy Award nomination just to name a few.
Now, more people are also more aware of the negative influences mass media is having on the society (especially on impressionable youths and woman) when they portray being slim as beautiful and cool.
The movies she makes are usually centered on themes like love, family and personal growth. The movie Hairspray, for instance, has gone against the norm and has featured many plus sized actors in the movie like Nikki Blonsky and John Travolta acted as a big lady as shown below.



This movie has shown that you do not have to have the perfect body to be considered beautiful and cool. Being big is not a sin. Being healthy does not mean one has to be stick thin. I know many people who are big sized, but they are as fit as the rest of the group, and can even run faster than the skinnier people.
You can be big and happy too.





























